Virtual Reality

Technology that isolates a user from the real surrounding environment to simulate a computer-generated one.

Lux logo LUX TAKE:

As virtual reality settles in its post-hype state, clients should consider it as a niche tool within the digital toolbox (see Fig. 4). The technology should not be applied for every problem, even in the areas where it is best-suited (like digital therapeutics, training, planning, and design). Just as doctors won't use VR to treat every patient's pain, businesses should not use VR for every task. ...

What's New

Lux Research analysts and the Lux Intelligence Engine have added the following recent virtual reality developments.

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