Personalized Nutrition

Individualized dietary recommendations and products based on physical trait and lifestyle data, biomarkers, genetics, and/or the microbiome.

Lux logo LUX TAKE:

Personalized nutrition is a space with as many opportunities as pitfalls. In 2019, three prominent companies failed: Habit, uBiome, and Arivale. This was despite each being backed by more than $50 million and having strong technology foundations. Cultivating the "4 Ps" of personalized nutrition is requisite to achieving business success. A deficiency in one or more of the four categories will only...


Lux Take last updated on June 14, 2021
Data last updated on October 19, 2021

What's New

Lux Research analysts and the Lux Intelligence Engine have added the following recent personalized nutrition developments.

News Commentaries

Remedy Health, maker of Nourished 3D-printed personalized vitamin gummies, raises $11 million Series A (May 11, 2021)

Zoe raises $20 million Series B to further develop personalized nutrition solutions (May 7, 2021)

New Lux Content

The landscape of personalized supplements (July 29, 2021)

Mixfit (July 8, 2021)

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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