Personalized Nutrition
Individualized dietary recommendations and products based on physical trait and lifestyle data, biomarkers, genetics, and/or the microbiome.
LUX TAKE:
Personalized nutrition is a space with as many opportunities as pitfalls. In 2019, three prominent companies failed: Habit, uBiome, and Arivale. This was despite each being backed by more than $50 million and having strong technology foundations. Cultivating the "4 Ps" of personalized nutrition is requisite to achieving business success. A deficiency in one or more of the four categories will only...
News Commentaries
DSM-backed Hologram Sciences partners with wellness-product developer Haleon (March 10, 2023)
J&J's skin care brand Neutrogena partners with Get Nourished to develop 3D-printed personalized skin care supplements (January 12, 2023)