Personalized Nutrition

Individualized dietary recommendations and products based on physical trait and lifestyle data, biomarkers, genetics, and/or the microbiome.

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Personalized nutrition is a space with as many opportunities as pitfalls. In 2019, three prominent companies failed: Habit, uBiome, and Arivale. This was despite each being backed by more than $50 million and having strong technology foundations. Cultivating the "4 Ps" of personalized nutrition is requisite to achieving business success. A deficiency in one or more of the four categories will only...

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