Personalized Nutrition
Individualized dietary recommendations and products based on physical trait and lifestyle data, biomarkers, genetics, and/or the microbiome.
LUX TAKE:
Personalized nutrition is a space with as many opportunities as pitfalls. In 2019, three prominent companies failed: Habit, uBiome, and Arivale. This was despite each being backed by more than $50 million and having strong technology foundations. Cultivating the "4 Ps" of personalized nutrition is requisite to achieving business success. A deficiency in one or more of the four categories will only...
News Commentaries
NIH grants USD 170 million funding for personalized nutrition research (January 27, 2022)
Abbott plans to develop a line of consumer wearables, pushing deeper into consumer health and nutrition (January 14, 2022)