Webinar: Pink pineapples, personalized nutrition, and vegan milk: The power of DNA in innovation

From soil diagnostics to personalized nutrition, pink pineapples to vegan milk, DNA is at the very center of transformative innovations for food, health, and consumer products. The power of DNA is real and tangible, with hype-y tech like CRISPR fetching multiple billions of dollars in valuations and consumer genetic testing services growing into the hundreds of millions of dollars in value in just a few years. DNA is vital as an information storage system and as a tool to manipulate the biological world. Mastering its power will be the key to success – or failure – in multiple trillion-dollar markets. Consumer-facing companies can’t afford to ignore the power of DNA, but those that use it the wrong way face certain disaster. This webinar will focus on:

• Understanding the landscape of opportunities to harness the power of DNA – from diagnostics to genome editing and beyond – across diverse markets like agriculture, food, health, and consumer products.
• Assessing the technology innovation opportunities and pitfalls for those seeking to play in this space.