Lux Research members can download this webinar.
Consumers today have an increasing desire for sustainable products, yet green attributes alone aren’t enough to drive adoption and willingness to pay a premium. Discover key insights from new Lux Research on the missing triggers that shape consumer desire for sustainable alternatives.
In this session, we discuss:
In this presentation, we unlock a new desirability formula and make sustainability irresistible for your consumers. We provide attendees with a blueprint for marketing, innovation, and growth strategies that appeal to eco-aware consumers and justify a price premium.
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