Webinar: Is the mHealth Industry Missing the Forest for the Trees?
June 10, 2014
Mobile Health (mHealth) technologies have been the subject of much hype in recent years. Existing mHealth players have successfully leveraged current mobile technologies – including smartphones, wireless data networks, and wearable sensors – for applications in wellness and fitness, while software developers have launched countless apps for tracking everything from activity levels to nutritional intake to sleep patterns. On the other hand, technology developers focused on revolutionizing the regulated, more traditional medical applications remain largely hidden from public view even though they are developing much more valuable technologies designed to solve important global health issues – technologies that have the potential to disrupt existing clinical solutions and create lucrative mobile and distributed clinical markets. The mHealth industry has, by focusing only on the low-hanging fruit epitomized by consumer markets such as the “quantified self”, lost sight of the much bigger opportunity in the clinical space, effectively missing the forest for the trees.
This webinar will examine the opportunities for mHealth technologies in early diagnostics and monitoring markets and offer commentary on the following questions:
What is the current state of the art in screening & early diagnostics? Where are advanced technologies used and why?
What are the current areas of research related to the application of mHealth for screening & diagnostics in medicine, and which innovations are most likely to come to market in the near future?
What will drive healthcare systems to adopt mHealth-driven innovation? And, what are the needs and challenges that the medical device industry faces along its adoption curve?